Recently, United Arab Emirates has launched it’s “One Billion Meals Campaign” in Bangladesh where it has distributed 5.4 million meals to Rohingya people living in refugee camps.
The meals were sent as instantly redeemable smart vouchers to 20,000 people. Beneficiaries could buy food and drink from WFP-certified shops, supermarkets and bakeries.
The food distribution, in the form of instantly redeemable smart vouchers, was carried out in collaboration with UN World Food Programme.
Sarah Al Nuaimi, Director of Mohammed bin Rashid Global Initiatives said, “For the One Billion Meals initiative to reach beneficiaries in one of the largest refugee camps in the world is a logistical challenge by all means.”
“However, MBRGI, in partnership with UN’s WFP, succeeded in overcoming this challenge and distributing the equivalent of 5.4 million meals to individuals and families in the Cox’s Bazar camps in Bangladesh,” she added.
It was not revealed when the distribution work began but thankfully the campaign helped the programme to reach those most in need, especially women, children, refugees and displaced people.